To celebrate the anniversary of the prestigious silhouette, The team were tasked with desigin a range of caps to help celebrate the moment. we saw caps sell well and was a huge moment culturally to capitalise on. My designs aimed at a more street focused range with e a wrapped embroidery around the right panels of the cap. I also intriduced the use of the 59fifty logo to the rear giving the same feel as an mlb logo as it was on the rear so balanced well on the cap. Alongside this there were pin badges which we worked on with the development teams and even one with a badge to resemble a sticker. And with it brandon nembhard being the face of the campaign, it captured to full effect where the design direction waa influenced to reach the audience I was trying to achieve.

59fifty day